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Press releases are valuable for private companies or non-profit organizations. They are external tactics used by Communications and Public Relations departments to engage with their respective publics. However, if you are a new PR practitioner, surely at this point you have realized that there are a large number of press releases formats in the world; as well as just the interchangeable terms of “press release” and “news release.” That being said, you shouldn’t try too hard to be unique when attempting to write a news release because according to the company for which you will be working, you will almost certainly be asked to follow a format previously established. Nevertheless, it is pivotal that regardless of the format you use, the finished release contains relevant information, is well-written, and is strategically positioned throughout.